Publications by the researcher in collaboration with María Pilar Martínez Ruiz (3)

2019

  1. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

    British Food Journal, Vol. 121, Núm. 2, pp. 386-399

  2. Does the product test really make a difference? Evidence from the launch of a new wine

    Food Quality and Preference, Vol. 71, pp. 422-430

2017

  1. Do affective variables make a difference in consumers behavior toward mobile advertising?

    Frontiers in Psychology, Vol. 7, Núm. JAN