Publicaciones (14) Publicaciones de Ingrit Viviana Moya Burgos

2023

  1. "Trolling": ¿Y si Cristiano Ronaldo fuera uno de ellos?

    Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 159-180

  2. El fenómeno del postureo en las redes sociales: no siempre es oro todo lo que reluce

    Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 199-216

2022

  1. Impact of brand awareness on donor behavior

    XXXII AEMARK

  2. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

  3. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in.

    Martínez-López, F.J, and Martinez, L.F. e-Commerce in Advances in Digital Marketing and eCommerce, (Third International Conference), pp. 300-306

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. How the integration of implicit and explicit techniques may enhance the measurement of chatbots user engagement

    XXXI AEMARK,

2020

  1. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  2. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  3. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

  5. Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations

    Societal Challenges in the Smart Society

  6. What can neuromarketing tell us about food packaging?

    Foods, Vol. 9, Núm. 12

2019

  1. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103