Publicaciones en colaboración con investigadores/as de Universidad Complutense de Madrid (6)

2023

  1. "Trolling": ¿Y si Cristiano Ronaldo fuera uno de ellos?

    Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 159-180

  2. El fenómeno del postureo en las redes sociales: no siempre es oro todo lo que reluce

    Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 199-216

2022

  1. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

2020

  1. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

  2. What can neuromarketing tell us about food packaging?

    Foods, Vol. 9, Núm. 12

2019

  1. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103