Publicaciones en colaboración con investigadores/as de Universidad Pública de Navarra (4)

2022

  1. “The best” and “The least”: Cross-country cluster analysis of Instagram and tourism destinations

    Loisir et Societe, Vol. 45, Núm. 2, pp. 429-444

2021

  1. Key Image Attributes to Elicit Likes and Comments on Instagram

    Journal of Promotion Management, Vol. 27, Núm. 1, pp. 50-76

2020

  1. Gender stereotypes in original digital video advertising

    Journal of Gender Studies, Vol. 29, Núm. 4, pp. 403-419

2019

  1. Consumer attitudes towards mobile advertising: An updated vision

    International Journal of Internet Marketing and Advertising, Vol. 13, Núm. 3, pp. 235-252