Publications in collaboration with researchers from Universidad Internacional de La Rioja (3)

2020

  1. The impact of marketing innovation on companies’ environmental orientation

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 1, pp. 1-12

2019

  1. Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail

    Harvard Deusto Business Research, Vol. 8, Núm. 1, pp. 31-48

2017

  1. Análisis del equilibrio competitivo basado en la localización geográfica

    Cuadernos de estudios empresariales, Núm. 27, pp. 87-105