Publicaciones en las que colabora con Maria Elena Aramendia Muneta (4)

2021

  1. Key Image Attributes to Elicit Likes and Comments on Instagram

    Journal of Promotion Management, Vol. 27, Núm. 1, pp. 50-76

2020

  1. Gender stereotypes in original digital video advertising

    Journal of Gender Studies, Vol. 29, Núm. 4, pp. 403-419

2019

  1. Consumer attitudes towards mobile advertising: An updated vision

    International Journal of Internet Marketing and Advertising, Vol. 13, Núm. 3, pp. 235-252