Publications by the researcher in collaboration with María Pilar Martínez Ruiz (2)

2019

  1. Does the product test really make a difference? Evidence from the launch of a new wine

    Food Quality and Preference, Vol. 71, pp. 422-430

2017

  1. Do affective variables make a difference in consumers behavior toward mobile advertising?

    Frontiers in Psychology, Vol. 7, Núm. JAN