Jorge
Pelegrín Borondo
CATEDRÁTICO DE UNIVERSIDAD
Universidad de Castilla-La Mancha
Ciudad Real, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad de Castilla-La Mancha (2)
2019
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Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain
British Food Journal, Vol. 121, Núm. 2, pp. 386-399
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Does the product test really make a difference? Evidence from the launch of a new wine
Food Quality and Preference, Vol. 71, pp. 422-430