Publicaciones en las que colabora con Alicia Izquierdo Yusta (3)

2015

  1. Attitudes toward mobile advertising among users versus non-users of the mobile Internet

    Telematics and Informatics, Vol. 32, Núm. 2, pp. 355-366

2012

  1. Antecedents and consequences of attitude toward mobile advertising: The spanish case study

    Studies in Fuzziness and Soft Computing (Springer), pp. 297-312