Desarrollo de escaparate virtual para tienda de moda mediante dispositivo KINECT®

Résumé

In a world increasingly connected to the "Network" in which the treatment and form of the buying and selling process has undergone a great change in the last decade with the irruption of e-commerce, it is essential that small businesses reinvent themselves to give better treatment and satisfaction to the customers they intend to retain. In this context, the present work is framed, which proposes the design and implementation of a functional prototype of a virtual showcase through Kinect technology, merging computer and control techniques. The work and prototype developed has been a commercial success, obtaining different recognitions and awards, being also protected by an invention patent called "On-site virtual showcase procedure", with application number P201531546 and priority date October 29, 2015. In addition, this article shows the commercial results obtained from the implementation of the prototype for 3 months in the Mikonos store in Logroño, making a comparison of data with the same period of the previous year. As a conclusion of this study of results it can be obtained that the implementation of the prototype of virtual interactive showcase has been a success, achieving its objective of increasing the number of people who have entered the store by almost 20% and being responsible in part for the increase in turnover by more than 10%.