Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce
- Moya, I.
- García-Madariaga, J.
ISSN: 2198-7254, 2198-7246
ISBN: 9783031057274
Argitalpen urtea: 2022
Orrialdeak: 300-306
Mota: Biltzar ekarpena