Controlling uncertainty in a Spanish national and European setting faced with illicit advertising

  1. Talaya, AE
  2. Pacual, CO
  3. Lara, ER
  4. Vazquez, MS
Collection de livres:
MANAGING IN UNCERTAINTY: THEORY AND PRACTICE
  1. Zopounidis, C (coord.)
  2. Pardalos, PM (coord.)

ISSN: 1384-6485

ISBN: 0-7923-5110-X

Année de publication: 1998

Volumen: 19

Pages: 203-213

Congreso: 6th International Conference of the European-Association-of-Management-and-Business-Economics

Type: Communication dans un congrès