Tourist purchases in a destination: what leads them to seek information from digital sources?

  1. García-Milon, Alba
  2. Pelegrín-Borondo, Jorge
  3. Olarte-Pascual, Cristina
  4. Juaneda-Ayensa, Emma
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

Revista:
European Journal of Management and Business Economics

ISSN: 2444-8451,  2444-8494

Any de publicació: 2021

Volum: 30

Número: 2

Pàgines: 243-260

Tipus: Article

DOI: 10.1108/EJMBE-09-2019-0153 GOOGLE SCHOLAR

Altres publicacions en: European Journal of Management and Business Economics

Repositori institucional: lock_openAccés obert Editor

Projectes relacionats

Modelización de la aceptación de tecnologías de frontera insideable en el marco de la transformación tecnológica de la sociedad. (MATINSIDEABLE)

2020/00077/001

Resum

PurposeIn a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies the drivers that lead tourists to use digital information sources at the beginning of the shopping process. Understanding these drivers can help destination managers and retailers encourage tourists to shop.Design/methodology/approachA personal survey was conducted in a Spanish city noted for its shopping facilities (Logroño), using a sample of 430 tourists with purchase intention. The survey was designed based on the extended unified theory of acceptance and use of technology (UTAUT2) model. A multivariate analysis, based on structural equation modelling, was carried out using partial least squares (PLS), based on variance.FindingsThe study’s finding is that performance expectancy, effort expectancy, social influence, facilitating conditions and habit influence intention to use digital sources of information to make purchases in a destination. Tourists prioritise utilitarian over hedonic motivations in the intention to use digital sources of information in tourist shopping.Originality/valueIt has been recognised that tourists are the perfect target to revitalise on-site shopping and, therefore, destinations must provide attractive shopping experiences from the outset. Prior to purchase, the search for available information is the first stage of the tourist shopping journey. Although many studies have analysed tourist shopping behaviour, none have focused, using the UTAUT2, on the digital information sources tourists consult pre-purchase. This research develops understanding of tourist shopping behaviour in this new technological context. This can help retailers/destinations provide better services and optimise the shopper's experience from the first stage of the process.

Referències bibliogràfiques

  • (1991), Organizational Behavior and Human Decision Processes, 50, pp. 179, 10.1016/0749-5978(91)90020-T
  • (2005), Journal of Social Psychology, 44, pp. 115, 10.1080/00224545.1956.9921907
  • (2018), Business Perspectives and Research, 6, pp. 1, 10.1177/2278533717730448
  • (2017), International Journal of Information Management, 37, pp. 99, 10.1016/j.ijinfomgt.2017.01.002
  • (2015), Computers in Human Behavior, 50, pp. 418, 10.1016/j.chb.2015.04.024
  • (2018), Annals of Leisure Research, 22, pp. 484, 10.1080/11745398.2018.1522594
  • (2005), MIS Quarterly, 29, pp. 399, 10.2307/25148690
  • (2017), Revista Brasileira de Pesquisa Em Turismo, 11, pp. 239, 10.7784/rbtur.v11i2.1277
  • (2019), Journal of Hospitality and Tourism Technology, 10, pp. 415, 10.1108/JHTT-08-2017-0057
  • (2006), Tourism Management, 27, pp. 934, 10.1016/j.tourman.2005.06.001
  • (2013), Sustainability (Switzerland), 5, pp. 617, 10.3390/su5020617
  • (2001), Journal of Retailing, 77, pp. 511, 10.1016/S0022-4359(01)00056-2
  • (1998), Modern Methods for Business Research, 1998, pp. 295
  • (2016), Journal of Travel and Tourism Marketing, 33, pp. S1, 10.1080/10548408.2014.969393
  • (2014), Current Issues in Tourism, 17, pp. 872, 10.1080/13683500.2013.850064
  • Coresight Research, (2020), Retail Store Databank
  • (2016), Tourism Management, 56, pp. 75, 10.1016/j.tourman.2016.03.025
  • (1989), Management Science, 35, pp. 982, 10.2307/2632151
  • Ditrendia, (2018), Ditrendia, pp. 1
  • (1991), Journal of Consumer Marketing, 8, pp. 15, 10.1108/07363769110034974
  • EFE, A. (2016), “Lucronium apuesta por lograr que Logroño sea Ciudad Comercial de Europa 2020 - ABC.es - noticias Agencias”, available at: http://agencias.abc.es/agencias/noticia.asp?noticia=2290407.
  • (2014), Tourism Management, 43, pp. 70, 10.1016/j.tourman.2014.01.017
  • (2017), Psychology and Marketing, 34, pp. 113, 10.1002/mar.20978
  • García-Milon, A., Juaneda-Ayensa, E., Olarte-Pascual, C. and Pelegrín-Borondo, J. (2019), “Tourist shopping and omnichanneling”, in Teixeira, S. and Ferreira, J. (Eds), Multilevel Approach to Competitiveness in the Global Tourism Industry, IGI Global, pp. 87-97, doi: 10.4018/978-1-7998-0365-2.ch006.
  • (2020), Tourism Management Perspectives, 36, 10.1016/j.tmp.2020.100730
  • (2021), Telematics and Informatics, 61, 10.1016/j.tele.2021.101618
  • (2000), Annals of Tourism Research, 27, pp. 301, 10.1016/S0160-7383(99)00067-5
  • (2018), Journal of Hospitality and Tourism Technology, 9, pp. 48, 10.1108/JHTT-02-2017-0013
  • (2004), Annals of Tourism Research, 31, pp. 353, 10.1016/j.annals.2003.12.004
  • (2011), The Journal of Marketing Theory and Practice, 19, pp. 139, 10.2753/MTP1069-6679190202
  • (2013), Long Range Planning, 46, pp. 1, 10.1016/j.lrp.2013.01.001
  • (2018), Quality and Quantity, 52, pp. 1, 10.1007/s11135-018-0689-6
  • (2017), Computers in Human Behavior, 71, pp. 209, 10.1016/j.chb.2017.02.007
  • (2006), Tourism Management, 27, pp. 138, 10.1016/j.tourman.2004.06.017
  • (2016), Asian Journal of Information Technology, 15, pp. 3422
  • (1991), Tourism Management, 12, pp. 9, 10.1016/0261-5177(91)90024-N
  • (2017), Tourism Management, 62, pp. 120, 10.1016/j.tourman.2017.03.027
  • (2015), Asia Pacific Journal of Information Systems, 25, pp. 99, 10.14329/apjis.2015.25.1.099
  • (2018), European Journal of Management and Business Economics, 27, pp. 2, 10.1108/EJMBE-03-2018-066
  • (2019), Information Processing and Management, 56, pp. 1376, 10.1016/j.ipm.2018.01.005
  • (2019), Urban Planning, 4, pp. 91, 10.17645/up.v4i1.1640
  • (2011), Tourism Management, 32, pp. 520, 10.1016/j.tourman.2010.04.004
  • (2017), Computers in Human Behavior, 75, pp. 935, 10.1016/j.chb.2017.06.013
  • (1987), Leisure Studies, 6, pp. 93, 10.1080/02614368700390081
  • (2016), Universia Business Review, 50, pp. 18, 10.3232/UBR.2016.V13.N2.01
  • Montero, H. (2019), “El fin de las tiendas de barrio? 23 comercios cierran cada día. La Razón”, available at: https://www.larazon.es/economia/20191210/qg3lhmdksneg3dkejsgpci7icq.html.
  • (1991), Information Systems Journal, 2, pp. 192, 10.1287/isre.2.3.192
  • (2016), International Journal of Hospitality Management, 53, pp. 17, 10.1016/j.ijhm.2015.11.003
  • (2018), Complexity, 2018, pp. 1, 10.1155/2018/1057356
  • Nielsen (2014), “Estudio Nielsen sobre la evolución y tendencias del consumo de vino en España en 2014: Rioja fortalece su posición en el mercado de vinos de calidad revalorizando su oferta”, available at: https://es.riojawine.com/es/20-noticias/3414-estudio-nielsen-sobre-la-evolucion-y-tendencias-del-consumo-de-vino-en-espana-en-2014-rioja-fortalece-su-posicion-en-el-mercado-de-vinos-de-calidad-revalorizando-su-oferta.html.
  • (2020), Journal of Organizational Computing and Electronic Commerce, 30, pp. 1, 10.1080/10919392.2020.1755790
  • (2010), Behaviour and Information Technology, 29, pp. 621, 10.1080/0144929X.2010.501115
  • (2010), Computers in Human Behavior, 26, pp. 1111, 10.1016/j.chb.2010.03.015
  • (2014), International Journal of Electronic Commerce, 18, pp. 5, 10.2753/JEC1086-4415180400
  • (2011), Journal of Tourism and Cultural Change, 9, pp. 70, 10.1080/14766825.2010.549233
  • (2015), Cities, 42, pp. 195, 10.1016/j.cities.2014.07.001
  • (2013), International Education Studies, 6, pp. 157, 10.5539/ies.v6n7p157
  • (2017), Computers in Human Behavior, 68, pp. 465, 10.1016/j.chb.2016.11.064
  • (2020), Current Issues in Tourism, 23, pp. 1659, 10.1080/13683500.2019.1637828
  • (2016), Journal of Business Research, 69, pp. 4552, 10.1016/j.jbusres.2016.03.049
  • (2019), Advances in Tourism , Technology and Smart Systems, pp. 477
  • (2019), International Journal of Information Management, 46, pp. 222, 10.1016/j.ijinfomgt.2019.01.008
  • (1991), MIS Quarterly, 15, pp. 125, 10.2307/249443
  • Timothy, D.J. (2005), Shopping Tourism, Retailing, and Leisure, Channel View Publications, available at: https://books.google.es/books/about/Shopping_tourism_retailing_and_leisure.html?id=dfAJAQAAMAAJ&redir_esc=y.
  • (1995), Annals of Tourism Research, 22, pp. 16
  • (2007), International Journal of Tourism Research, 9, pp. 87, 10.1002/jtr.595
  • (2019), European Journal of Tourism Research, 23, pp. 6
  • (2000), Management Science, 46, pp. 186, 10.1287/mnsc.46.2.186.11926
  • (2003), MIS Quarterly, 27, pp. 425, 10.2307/30036540
  • (2012), MIS Quarterly, 36, pp. 157, 10.1017/CBO9781107415324.004
  • (2011), Technovation, 31, pp. 411, 10.1016/j.technovation.2011.02.004
  • (2015), Journal of Retailing, 91, pp. 174, 10.1016/j.jretai.2015.02.005
  • (2003), Information and Management, 41, pp. 747, 10.1016/j.im.2003.08.011
  • (2013), Journal of Hospitality Marketing and Management, 22, pp. 116, 10.1080/19368623.2012.627261
  • (2013), Journal of Travel Research, 52, pp. 29, 10.1177/0047287512457263
  • (2007), Tourism Management, 28, pp. 58, 10.1016/j.tourman.2005.07.017