The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements
- Pérez-Sobrino, P.
- Littlemore, J.
- Houghton, D.
ISSN: 1477-450X, 0142-6001
Year of publication: 2019
Volume: 40
Issue: 6
Pages: 957-991
Type: Article
ISSN: 1477-450X, 0142-6001
Year of publication: 2019
Volume: 40
Issue: 6
Pages: 957-991
Type: Article