¿Qué explica la satisfacción con el sitio web de los consumidores de servicios turísticos online?

  1. María Alesanco Llorente 1
  2. Alba García Milon 1
  3. Cristina Olarte Pascual 1
  4. Yolanda Sierra Murillo 1
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

Book:
XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos
  1. PaulaOdete Fernandes

Publisher: Instituto Politécnico de Bragança

ISBN: 978-972-745-273-6

Year of publication: 2020

Pages: 244

Congress: Jornadas Hispanolusas de Gestión Científica (30. 2020. Bragança)

Type: Conference paper

DIALNET GOOGLE SCHOLAR lock_openDialnet editor
Institutional repository: lock_openOpen access Editor

Abstract

Due to the characteristics of tourism services and the peculiarities of online shopping generating consumer satisfaction is more complicated than in a traditional environment. This study presents a model that reflects the influence of website's characteristics on consumer satisfaction. To achieve this, primary information is collected from a sample of 310 people. The results show that website's characteristics, according to their degree of influence, perceived quality, website design, privacy and security policies and guarantee policies are key elements to trigger satisfaction. These results have important theoretical and practical implications

Data source: Dialnet