Consumer attitudes towards mobile advertising: An updated vision

  1. Aramendia-Muneta, M.E.
  2. Olarte-Pascual, C.
Journal:
International Journal of Internet Marketing and Advertising

ISSN: 1741-8100,  1477-5212

Year of publication: 2019

Volume: 13

Issue: 3

Pages: 235-252

Type: Article

DOI: 10.1504/IJIMA.2019.102564 GOOGLE SCHOLAR
Data source: Scopus