El poder del corazón"páthos" en la estrategia retórica de Salustiano de Olózaga

Abstract

Since Aristotle studied and established in his Rhetoric what were the means by which the speaker can persuade his audience, we know that emotions and feelings (páthos) play a very important role in decisions and actions. For this reason, the speaker, in order to achieve persuasive effectiveness with his discourse, together with logical or reasonable arguments that make his position acceptable, uses all kinds of psychological motives that influence and modify the mood of the listener to incite or intimidate him. And this is what we see in the good political oratory of all times and, as far as this article is concerned, in the parliamentary oratory of the nineteenth century, in general, and Salustiano de Olózaga, in particular.