RSC en el sector de la televisiónun estudio longitudinal de las memorias de sostenibilidad

  1. Delgado Sierra, Virgilio
  2. Olarte Pascual, Cristina
Journal:
aDResearch: Revista Internacional de Investigación en Comunicación

ISSN: 1889-7304

Year of publication: 2012

Issue Title: Responsabilidad Social Corporativa

Issue: 6

Pages: 112-129

Type: Article

DOI: 10.7263/ADRESIC-006-03 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: aDResearch: Revista Internacional de Investigación en Comunicación

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Abstract

The present work makes a review of the Corporate Social Responsibility (CSR) concept from its beginning, at the middle of the last century, to recent days. It is reviewed too the current situation both in Europe and Spain, expounding the progress and tools which are helping to create a developed common framework of the concept as a management key element specially in crisis time. Because of the influence that television has over society, its action and position in the CSR field takes an important relevance as a possible promoter agent. Because of this, an analysis of the sustainability reporting is made in the television sector companies (2007- 2009). The results show that it is necessary an improvement that should start with the sustainability reporting development in the television sector.

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