Managing in Uncertainty: Theory and Practice
Argitaletxea: SPRINGER-VERLAG
ISBN: 079235110X
Argitalpen urtea: 1998
Orrialdeak: 203-214
Mota: Liburuko kapitulua
Liburua:
Capítulo II: CONTROLLING UNCERTAINTY IN A SPANISH NATIONAL AND EUROPEAN SETTING FACED WITH ILLICIT ADVERTISING.