Innovation ecosystem: A trigger for new product development? Exploring the acceptance of a sparkling red wine amongst Spanish small business actors
- Olarte-Pascual, C. 2
- Oruezabala, G. 1
- Sierra-Murillo, Y. 2
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1
University of Poitiers
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2
Universidad de La Rioja
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ISSN: 1476-1297
Any de publicació: 2017
Volum: 32
Número: 1-2
Pàgines: 47-63
Tipus: Article
beta Ver similares en nube de resultadosAltres publicacions en: International Journal of Entrepreneurship and Small Business
Resum
This paper contributes to the understanding of the role of innovation ecosystems in the development of new products. A concept test was conducted amongst business actors in the specific context of the Spanish sparkling wine industry, which can be considered a business ecosystem. The contributions are threefold. First, we provide conceptual research linking many of the stakeholder issues involved in a co-innovation process with new product development. Second, we test the relevance of bringing together various small business actors from an ecosystem to jointly develop a breakthrough product. Third, we discuss the benefits of adopting a co-innovation process for the development of an industry and explain the need for an innovative organisational process for using market information. © 2017 Inderscience Enterprises Ltd.