Measuring the gradualist approach to internationalization: Empirical evidence from the wine sector

  1. Emeterio, M.C.S. 1
  2. Fernández-Ortiz, R. 1
  3. Arteaga-Ortiz, J. 2
  4. Dorta-González, P. 2
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

  2. 2 Universidad de Las Palmas de Gran Canaria
    info

    Universidad de Las Palmas de Gran Canaria

    Las Palmas de Gran Canaria, España

    ROR https://ror.org/01teme464

Revista:
PLoS ONE

ISSN: 1932-6203

Año de publicación: 2018

Volumen: 13

Número: 5

Tipo: Artículo

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DOI: 10.1371/JOURNAL.PONE.0196804 SCOPUS: 2-s2.0-85046622008 GOOGLE SCHOLAR

Otras publicaciones en: PLoS ONE

Repositorio institucional: lock_openAcceso abierto Editor

Objetivos de desarrollo sostenible

Resumen

The objective of this paper is to fill a gap in the literature on internationalization, in relation to the absence of objective and measurable performance indicators for the process of how firms sequentially enter external markets. To that end, this research develops a quantitative tool for use as a performance indicator of gradualness for firms entering external markets at a sectoral level. The performance indicator is based on firms’ export volumes, number of years operating in the export market, geographic areas targeted for export and when exports began to each area. The indicator is tested empirically in the wine sector. The main contribution of this study is the creation of a reliable international priority index, which can serve more widely as a valuable tool because of its potential use in other industry sectors and geographic areas, and which would allow the analysis of how geographically differentiated internationalization strategies develop. © 2018 Clavel San Emeterio et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.