New product development and innovation in the maquiladora industry: A causal model

  1. García-Alcaraz, J.L. 2
  2. Maldonado-Macías, A.A. 2
  3. Hernández Hernández,Sandra-Ivette. 2
  4. Hernández-Arellano, J.L. 2
  5. Blanco-Fernández, J. 1
  6. Sáenz Díez-Muro, J.C. 1
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

  2. 2 Universidad Autónoma de Ciudad Juárez
    info

    Universidad Autónoma de Ciudad Juárez

    Ciudad Juárez, México

    ROR https://ror.org/05fj8cf83

Revista:
Sustainability

ISSN: 2071-1050

Año de publicación: 2016

Volumen: 8

Número: 8

Tipo: Artículo

DOI: 10.3390/SU8080707 SCOPUS: 2-s2.0-84983803555 WoS: WOS:000382452900009 GOOGLE SCHOLAR

Otras publicaciones en: Sustainability

Repositorio institucional: lock_openAcceso abierto Editor

Resumen

Companies seek to stand out from their competitors and react to other competitive threats. Making a difference means doing things differently in order to create a product that other companies cannot provide. This can be achieved through an innovation process. This article analyses, by means of a structural equation model, the current situation of Mexican maquiladora companies, which face the constant challenge of product innovation. The model associates three success factors for new product development (product, organization, and production process characteristics as independent latent variables) with benefits gained by customers and companies (dependent latent variables). Results show that, in the Mexican maquiladora sector, organizational characteristics and production processes characteristics explain only 31% of the variability (R2 = 0.31), and it seems necessary to integrate other aspects. The relationship between customer benefits and company benefits explains 58% of the variability, the largest proportion in the model (R2 = 0.58). © 2016 by the authors; licensee MDPI, Basel, Switzerland.