The adoption of the internet as a new distribution channel for holiday tourism in Spain: The challenge of consumer preceived risk and consumer attitudes
- Izquierdo-Yusta, A. 1
- Calderon-Monge, E. 1
- Ruiz-Vega, A. 2
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1
Universidad de Burgos
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2
Universidad de La Rioja
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ISBN: 978-076953299-8
Datum der Publikation: 2008
Seiten: 485-491
Art: Buch-Kapitel
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The Internet is changing the purchasing habits and behaviours of the consumer. A preliminary step in the adoption of the Internet was its use as an information channel, thereby generating favourable attitudes towards the Internet. The following step was its use as a purchase channel by firms and consumers. From the consumer perspective, we should take into account a set of psychological factors that might be contributing to its adoption or acting as formidable barriers to its diffusion (into the Spanish leisure tourism): favourable attitudes towards the Internet use, trust and consumer-perceived risk. In our paper the keys factors are trust toward Internet and perceived risk. © 2008 IEEE.