Capítulos de Libro (15) Publicaciones en las que ha participado algún/a investigador/a

2012

  1. Antecedents and consequences of attitude toward mobile advertising: The spanish case study

    Studies in Fuzziness and Soft Computing (Springer), pp. 297-312

  2. Bodegas Puelles: sinergia entre el marketing mix de la bodega y el enoturismo

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 355-368

  3. Born Global Profiles and the Perception of Export Barriers

    ICEEM 2012: 2012 2nd International Conference on Economic, Education and Management, pp. 581-586

  4. Comercio electrónico y marketing del vino: el caso de la empresa Enoviajes

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 383-398

  5. Estructura de capital adecuada

    Finanzas empresariales (Paraninfo), pp. 476-502

  6. Factors afecting the growth of new firms: a multidisciplinary perspective

    2nd International Conference on Business and Economics Research-ICBER2012 (IEDRC), pp. 16-35

  7. Factors affecting the growth of new firms: a multidisciplinary perspective

    Business an Economics Research (IACSIT PRESS)

  8. Importancia de la marca para el vino

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 183-218

  9. Influence of Managerial Capabilities in the Speed of the Internationalization Process

    ICEEM 2012: 2012 2nd International Conference on Economic, Education and Management, pp. 575-580

  10. Marketing experiencial en enoturismo: Marqués de Riscal, sensaciones vivas

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 343-354

  11. Marketing innovation as an opportunity in a situation of uncertainty: The Spanish case

    Studies in Fuzziness and Soft Computing (Springer), pp. 327-341

  12. Reasons for Internationalization from the Inv (International New Venture) Theory

    ICEEM 2012: 2012 2nd International Conference on Economic, Education and Management, pp. 587-592

  13. Successful Areas of Scientific Research Outputs at the Beginning of the XXI Century: Open Innovation

    2nd International Conference on Business and Economics Research-ICBER2012 (IACSIT PRESS), pp. 21-26

  14. ¿Cómo vender vino? La estrategia de distribución

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 219-256

  15. ¿Quién consume vino?

    Marketing del vino (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 43-76