Publicaciones en colaboración con investigadores/as de Universidad Rey Juan Carlos (14)

2023

  1. Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

    Technological Forecasting and Social Change, Vol. 191

  2. The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  3. The role of cultural identity in acceptance of wine innovations in wine regions

    British Food Journal, Vol. 125, Núm. 3, pp. 869-885

2022

  1. LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

    Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes

  2. Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia

    Journal of Retailing and Consumer Services, Vol. 64

2021

  1. Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

    Frontiers in Psychology

  2. From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies?

    Computers in Human Behavior, Vol. 114

2018

  1. Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance

    Computers in Human Behavior, Vol. 85, pp. 43-53

2017

  1. Assessing the acceptance of technological implants (the cyborg): Evidences and challenges

    Computers in Human Behavior, Vol. 70, pp. 104-112

2016

  1. Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities

    Frontiers in Psychology, Vol. 7, Núm. 132, pp. 1-7

  2. Cognitive-Affective Model Of Acceptance Of Mobile Phone Advertising

    E a M: Ekonomie a Management, Vol. 19, Núm. 4, pp. 134-148

  3. Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology

    Psychology and Marketing, Vol. 33, Núm. 9, pp. 704-712

2015

  1. Implantes para aumentar las capacidades innatas: Integrados vs apocalípticos ¿existe un nuevo mercado?

    Universia Business Review, Núm. 48, pp. 86-117

2014

  1. La publicidad en el teléfono móvil: tres grupos de clientes, veintisiete recomendaciones de actuación

    Universia Business Review, Núm. 41, pp. 126-144