First mover advantages, competitive strategy and firm performance
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Universidad de La Rioja
info
- Luis Ángel Guerras Martín (ed. lit.)
- José Emilio Navas López (ed. lit.)
Editorial: Asociación de Economía y Dirección de Empresas
ISBN: 978-84-697-3588-6
Año de publicación: 2017
Páginas: 95
Congreso: XXVII Congreso de ACEDE 2017. Estrategia, Cambio y Redes Empresariales. Aranjuez (Madrid), 18-20 de junio de 2017
Tipo: Aportación congreso
Resumen
The idea that first moving can create sustainable competitive advantage is frequently used byboth managers and academics. However, research on order of entry advantages concludesthat they are by no means an inevitable result. In particular, it points to the role that thecompetitive strategies used by first movers and followers in eroding the advantage of thepioneer. Surprisingly, the role of business models and competitive strategies has usually beenoverlooked. The objective of this paper is to explore the use of entry and postentry competitivestrategies by first movers and followers. We argue that, on average, first movers will be betteroff by using strategies in which differentiation is a key feature (i.e. differentiation or hybrid).We also propose that, hybrid strategies are the most effective in coping with competition fromfollowers.