Member acquisition and retention in associations
- Hager, M.A. 4
- Juaneda-Ayensa, E. 2
- Nogueira, Fernando A. 1
- Pstross, Mikulas 4
- Smith, D.H. 3
- 1 Business Administration School of São Paulo, Getulio Vargas Foundation, São Paulo, Brazil
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2
Universidad de La Rioja
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3
Higher School of Economics, National Research University
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4
Arizona State University
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ISBN:
Año de publicación: 2017
Volumen: 2
Páginas: 975-991
Tipo: Capítulo de Libro
Resumen
This chapter reviews research on the acquisition-recruitment of members and the retention versus turnover of members of different kinds of membership associations (MAs) around the world. The leadership-management perspective of this chapter differs from the basic research perspective of Part IV, on why people participate. For civic and community-based MAs, institutional context and internal organizational characteristics are key influences. For religious congregations, we describe research in religiously free societies versus more restrictive ones. For professional associations, we examine whether national and international forces versus the strength and viability of local framework influence primarily member attraction and maintenance. The chapter also points briefly to research on acquisition and retention of members in political parties, alumni associations, credit unions, worker cooperatives, solidarity associations, and emergency response teams. © David Horton Smith, Robert A. Stebbins, and Jurgen Grotz 2016 and Respective authors 2016. All rights reserved.