Representaciones multimodales de metáforas y metonimias en las etiquetas de vino de la D.O. ca. Rioja

  1. Moreno Lara, María Ángeles
Revista:
Revista española de lingüística aplicada

ISSN: 0213-2028

Año de publicación: 2014

Volumen: 27

Volumen: 2

Páginas: 454-468

Tipo: Artículo

DOI: 10.1075/RESLA.27.2.10MOR DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Revista española de lingüística aplicada

Resumen

In this paper, we will try to offer an analysis of multimodal representations in a sample of Riojan wine labels. Basic formal operation such as cueing has allowed us to present metonymic and metaphoric relations existing between brand names, their origins, Riojan culture as well as viticultural aspects. We present four models of pictorial metaphors and a model of blended space. The role of these conceptual mappings in meaning derivation is relevant in multimodal genre as well as in the communicative functions of wine labels. In this study we have considered ontological metonymies (Kövecses & Radden, 1998), formal and content cognitive operations (Ruiz de Mendoza, 2001, 2011) as well as multimodal representations (Forceville, 2005, 2009).

Referencias bibliográficas

  • Aranda Gutiérrez, C. (2008) La composición de los nombres de marca en el sector de la alimentación. En I. Olza, M. Casado & R. González (Eds.), Actas del XXXVII simposio internacional de la Sociedad Española de Lingüística (pp. 31–39). Pamplona: Servicio de Publicaciones de la Universidad de Navarra. [Documento de Internet disponible en http://www.unav.es/linguis/simpiosel​/actas/].
  • Danaher, D. (1998) Pierce’s semiotic and conceptual metaphor theory. Semiotica, 119(1–2), 171–207.
  • Forceville, C. (2005) Visual representations of the idealized cognitive model of anger in the Axterix album La Zizanie . Journal of Pragmatics, 371, 69–88.
  • Forceville, C. (2008) Metaphor in pictures and multimodal representations. En R.W. Gibbs (Ed.), The Cambridge handbook of metaphor and thought (pp. 462–482). Cambridge: Cambridge University Press.
  • Forceville, C. (2009) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. en C. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (pp. 19–42). Berlín/Nueva York: Mouton de Gruyter.
  • Kövecses, Z., & Radden, G. (1998) Metonymy: Developing a cognitive linguistic view. Cognitive Linguistics, 9(1), 37–77.
  • Langacker, R.W. (1991) Foundations of cognitive grammar. Volume II: Descriptive application. Stanford: Stanford University Press.
  • Miranda, F., & Coutinho, M.A. (2010) Las etiquetas como género de texto: Un abordaje comparativo. En M. Ibáñez, M.T. Sánchez, S. Gómez & I. Comas (Eds.), Vino, lengua y traducción (pp. 315–334). Valladolid: Universidad de Valladolid.
  • Ruiz de Mendoza Ibáñez, F.J. (2000) The role of mappings and domains in understanding metonymy. En A. Barcelona (Ed.), Metaphor and metonymy at the croassroads: A cognitive perspective (pp. 109–132). Berlín/Nueva York: Mouton de Gruyter.
  • Ruiz de Mendoza Ibáñez, F.J. (2011) Metonymy and cognitive operations. En R. Benczes, A. Barcelona & F.J. Ruiz de Mendoza (Eds.), Defining metonymy in cognitive linguistics: Towards a consensus view (pp. 103–123). Amsterdam/Filadelfia: John Benjamins.
  • Ruiz de Mendoza, F.J., & Peña, S. (2005) Conceptual interaction, cognitive operations and projection spaces. En F.J. Ruiz de Mendoza & S. Peña (Eds.), Cognitive linguistics: Internal dynamics and interdisciplinary interaction (pp. 254–280). Berlín/Nueva York: Mouton de Gruyter.
  • Turner, M., & Fauconnier, G. (1995) Conceptual integration and formal expression. Metaphor and Symbolic Activity, 10(3), 183–204.
  • Turner, M., & Fauconnier, G. (2000) Metaphor, metonymy and binding. En A. Barcelona (Ed.), Metaphor and metonymy at the croassroads: A cognitive perspective (pp. 133–145). Berlín/Nueva York: Mouton de Gruyter.